Dealer Sales Executive

A Dealer Sales Executive (DSE) plays a crucial role in a company’s sales operations, particularly in industries like automotive, electronics, FMCG, and other sectors where products are sold through dealer networks. The DSE acts as a liaison between the company and its dealers, ensuring the smooth distribution of products and fostering relationships that drive sales.

Overview

Role & Responsibilities

Enquiry/Lead Generation

To generate enquiries and convert them in sales to achieve sales targets.

Field Visits

Meeting with potential and existing customers and Providing them transportation solution with VE products

Liaison with Financers

Support customers in vehicle financing and making good rapport with financers.

Feedback and Report

Sharing enquiries with DSM, providing feedback of hot enquiries and day to day sales activities.

Achievement of Sales Target and Pipeline

Achieving sales target provided by DSM and keeping the pipeline ready for new customers

Customer Support and Product Knowledge

 Providing detailed descriptions of products to customers, doing the needed analysis and suggesting the best product to increase customer satisfaction.

Promotional Activities and Cold Calling

Execution of promotional activities in the area allocated (e.g. Loan Mela, Demo, Campaign, Customer meet etc.).

Education & skills

UG: B.Tech/B.E. in Automobile, Mechanical, B.Com in Any Specialization

Skills

Communication Skills

Pressure Handling

Networking Skills

Customer Service Orientation

Interpersonal Skills

Negotiation

Selling Skills

Convincing Power

Sales Ability

Experience

A dealer sales executive should have a variety of skills and knowledge, including: 

Product knowledge A good sales executive should know the features, benefits, and advantages of their company’s products and those of their competitors. They should also be able to suggest solutions to customers and convince them to make a purchase. 

Negotiation A sales executive should be able to negotiate terms that are acceptable to both parties and close the deal. 

Customer focus A sales executive should be able to understand customer needs and showcase suitable cars in an appealing way. 

Communication A sales executive should have excellent verbal, written, and listening communication skills. 

Relationship building A sales executive should be able to build long-term relationships with prospective clients. 

Leadership A sales executive should have leadership skills, such as mentoring, team-building, delegating, and trustworthiness. 

Time management A sales executive should have effective time management skills, such as prioritizing tasks and allocating resources efficiently. 

A high school diploma is typically required to become a car sales executive, but some dealerships may prefer executives with an associate’s or bachelor’s degree in marketing, business, or a related field. 

About company

Established in 1959, The Eicher group was pioneer in manufacturing tractors in India. The playing field increased gradually adding commercial vehicles and motorcycles to the product portfolio. Eicher products are known for their Quality and Customer Orientation. Design, Engineering and Manufacturing of Automotive products forms the competency ground for Eicher.

In 2008, Eicher Trucks and Buses became part of VE Commercial Vehicles Ltd (VECV), a 50:50 joint venture between Eicher Motors and Volvo Group. This partnership brings together Global leadership in technology, quality, safety, and environmental care, along with deep knowledge and understanding of the Indian CV market and low-cost structure. Hence, these trucks have low operating costs and high reliability, leading to higher profits.

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